Seasonal Business

Business Management

In business, the time of year or season can have a big effect on chances of success. Some industries are busier at certain times of the year.

Even successful launch begins with great timing and season. An entrepreneur may feel a sense of urgency to introduce his product or service, but rushing could spell disaster.

To attract the most customers and generate the most revenue, it is important to launch the product at perfect time and season when the marketplace is most anxious for the features and benefits offered.

Every business has seasonal highs and lows, no matter the type of business. Running a successful seasonal business takes planning and discipline.

Whether seasonal business is one that sustains through the year or requires an off-season transition, it can provide great diversity and even a little downtime, if entrepreneur makes careful planning and scheduling for the full calendar year.

There will be huge demand for Air Conditioners, coolers and fans during summer and no demand during winter.

Similarly there will be huge demand for room heaters, water heaters in winter and no demand during summer.

Likewise we can see demand for different products and services, during different seasons.

The smart, savvy business owners will plan their entire year in advance to make the most of opportunities during peak seasons as well as the slower months.

Business owners should examine their potential sales volume for the year and see how it compares to the costs of running the business. Business Owners need to know how much income to save for the quiet or non-operational months.

Running a successful seasonal business that can generate enough profit to last the entrepreneur through the year is all about careful planning.

Aiyan Thiruvalluvar says

பருவத்தோடு ஒட்ட ஒழுகல் திருவினைத்

தீராமை ஆர்க்குங் கயிறு. (482)

लगना जो है कार्य में, अवसर को पहचान ।
श्री को जाने से जकड़, रखती रस्सी जान ॥ (४८२)

Explanation by Scholars:

Acting at the right season, is a cord that will immovably bind success to him.

காலம் உணர்ந்து அதற்கேற்பச் செயல்படுதல், அந்த நற்செயலின் வெற்றியை நழுவவிடாமல் கட்டிப்பிணிக்கும் கயிறாக அமையும்.